IAN WATT
Creative Director, Director (DGA), Film Editor.

Recording Artist as Could Ever signed to Sony Music.

Founder at BANG!™



︎︎︎ About
︎︎︎ Contact
Creative Director, Director (DGA),
Film Editor.

Recording Artist as Could Ever,
signed to Sony Music.

Founder at BANG!™



︎︎︎ About
︎︎︎ Contact


COULD EVER — SOLO ARTIST PROJECT



Listen on all platforms at couldever.com



Could Ever is a solo artist project that I’ve been side-hustling since a former college friend needed to fill an opening slot for a LANY show in 2015. I didn’t have any actual songs at the time, so I cooked a few up in 2 weeks that my buddy Stu (on keys) helped me perform. It was unreal.







Yes, I had a man-bun, and no, we’re not gonna talk about it.


Since then, the project has served as my ultimate creative outlet.
Here are a few recent highlights:




A 53-minute, multi-camera live performance, with bespoke music videos and lighting effects cut to sync with each track. All in my garage.




A collaboration with Samsung & Connor Franta to highlight the photo capabilities of the GS9+.





Visual world for “Sadboys” - made with a borrowed projector and a very steamy shower.



“Sadboys” lyric video. Self-shot with a camera hung from a shoelace from a dining chair stacked on my sofa.








Visual world for “77BPM”.



Visual world for “In Bloom”.



Visual world for “Blue”.




Visual world for “I Got It Wrong”.



MUSIC VIDEO - DIRECTOR, CINEMATOGRAPHER, EDITOR, COLORIST - MUSIC VIDEO - DIRECTOR, CINEMATOGRAPHER, EDITOR, COLORIST - MUSIC VIDEO - DIRECTOR, CINEMATOGRAPHER, EDITOR, COLORIST - 




I didn’t have any room for a studio in my apartment, so I chopped up my car and built one in there instead.
© 2024 Ian Watt