SFMOMA — ARTIST’S SOAPBOX DERBY
In the 1970s, the San Francisco Museum of Modern Art held two artist soapbox derbies that have since become enshrined in Bay Area art history — and in 2022, finally, they brought it back. In partnership with SFMOMA, we captured the story behind the soapbox derby’s newest chapter and created a suite of materials to promote the event.
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Shot over two days in San Francisco, we sat down with artists and racers from then and now to discuss the evolution of the Bay Area art scene, the decades-old heritage of the 1970s races, and the wildly joyous spectacle of the 2022 event in all its glory.
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The promotional campaign began by crafting a visual world, a trailer, and a series of bite-sized “teasers” that unite SFMOMA’s modern look and feel with archival footage of the original 1975 derby.
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As if it couldn’t get any more fun, SFMOMA invited Stink Studios to participate in the race itself. So naturally, I built a giant six-foot-tall coffee mug, in my garage, towed it up to San Francisco, and raced down the hill in between interview shoots.
