IAN WATT
Creative Director, Director (DGA), Film Editor.

Recording Artist as Could Ever signed to Sony Music.

Founder at BANG!™



︎︎︎ About
︎︎︎ Contact
Creative Director, Director (DGA),
Film Editor.

Recording Artist as Could Ever,
signed to Sony Music.

Founder at BANG!™



︎︎︎ About
︎︎︎ Contact


SFMOMA — ARTIST’S SOAPBOX DERBY



In the 1970s, the San Francisco Museum of Modern Art held two artist soapbox derbies that have since become enshrined in Bay Area art history — and in 2022, finally, they brought it back. In partnership with SFMOMA, we captured the story behind the soapbox derby’s newest chapter and created a suite of materials to promote the event.




DOCUMENTARY - DIRECTOR, EDITOR, CINEMATOGRAPHER, COLORIST - DOCUMENTARY - DIRECTOR, EDITOR, CINEMATOGRAPHER, COLORIST - DOCUMENTARY - DIRECTOR, EDITOR, CINEMATOGRAPHER, COLORIST - DOCUMENTARY - DIRECTOR, EDITOR, CINEMATOGRAPHER, COLORIST - DOCUMENTARY - DIRECTOR, EDITOR, CINEMATOGRAPHER, COLORIST - DOCUMENTARY - DIRECTOR, EDITOR, CINEMATOGRAPHER, COLORIST - 



Shot over two days in San Francisco, we sat down with artists and racers from then and now to discuss the evolution of the Bay Area art scene, the decades-old heritage of the 1970s races, and the wildly joyous spectacle of the 2022 event in all its glory.




VISUAL WORLD - ASSOCIATE CREATIVE DIRECTOR - VISUAL WORLD  - ASSOCIATE CREATIVE DIRECTOR -
 VISUAL WORLD - ASSOCIATE CREATIVE DIRECTOR - VISUAL WORLD  - ASSOCIATE CREATIVE DIRECTOR -
 VISUAL WORLD - ASSOCIATE CREATIVE DIRECTOR - VISUAL WORLD - ASSOCIATE CREATIVE DIRECTOR - 



The promotional campaign began by crafting a visual world, a trailer, and a series of bite-sized “teasers” that unite SFMOMA’s modern look and feel with archival footage of the original 1975 derby.




TRAILER - ACD, DIRECTOR, EDITOR - TRAILER - ACD, DIRECTOR, EDITOR - TRAILER  - ACD, DIRECTOR, EDITOR - TRAILER - ACD, DIRECTOR, EDITOR - TRAILER  - ACD, DIRECTOR, EDITOR - TRAILER  - ACD, DIRECTOR, EDITOR - TRAILER  - ACD, DIRECTOR, EDITOR - 



As if it couldn’t get any more fun, SFMOMA invited Stink Studios to participate in the race itself. So naturally, I built a giant six-foot-tall coffee mug, in my garage, towed it up to San Francisco, and raced down the hill in between interview shoots.







Poster design in collaboration with Kevin Yoon.
© 2024 Ian Watt